During the course of research for their book, Why should anyone be led by you? External rumors have damaged corporate reputations and caused company share prices to fall. The most precious asset a company has is its brand value and reputation. Corporate reputations accounted for Often a corporate reputation will exceed in value the tangible assets of a firm, especially big public companies. For instance, the reputation capital of some top companies is more than half of their market value, including Apple, Disney, Alphabet parent company of Google , ExxonMobil, Unilever and Shell.
Read my article on the crucial importance of stakeholders in countering false rumors. The advent of social media has transformed the speed and nature of rumors. The news, especially bad news, in a rumor can spread to a broad audience very quickly. Social media rumors can create havoc in business. They examined , rumors tweeted by about 3 million people more than 4. The research team found that it took truthful rumors about 6 times as long as falsehoods to reach 1, people, as shown in Figure 2F below.
He said:. The researchers checked for bots and found they were not spreading most of the falsehoods. Those with many followers were not often the source of some of the most popular untrue viral posts, Fox reported. Whereas false stories inspired fear, disgust, and surprise in replies, true stories inspired anticipation, sadness, joy, and trust.
Above left, Figure 2F : Graph of the number of minutes it took for true and false rumor cascades to reach unique [separate] Twitter users in the period The green line represents true rumors, and the red line represents false rumors.
Above right, Figure 1F : Diagram [histogram] of the total number of rumor cascades in the data across the 7 most frequent topical categories, Note: A rumor cascade begins on Twitter when a user makes a claim about a topic in a tweet, which could include written text, photos, or links to articles online. When others spread the rumor by retweeting it in an unbroken retweet chain, it is called a cascade. The researchers sampled all rumor cascades investigated by six independent fact-checking organizations snopes.
It would be interesting to read any similar research undertaken for Facebook posts and text messages. Some countries use social media to engage in propaganda and disinformation campaigns — mainly against the United States.
Russia and China have been actively doing this, seizing on the problems caused in the US coronavirus responses. Putin of Russia has played a principal role in the spread of false information as part of his wider effort to discredit the West and destroy his enemies from within. Below are some lessons, suggestions and prompts, learned the hard way, by companies that got it wrong. These are largely based on a article by Andrew Hiles:. Kim Harrison, Founder and Principal of Cutting Edge PR, loves sharing actionable ideas and information about professional communication and business management.
He has wide experience as a corporate affairs manager, consultant, author, lecturer, and CEO of a non-profit organization. The phone number of the Grapevine Public Library is: About 22 road miles. Log in. The Difference Between. Study now. See Answer. Best Answer. Study guides. Resume Writing 20 cards. How do you get my remmittance in social security system. What is the best definition of a targeted resume. What happenes to teenagers who get insufficient sleep.
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I seriously thought that this would be an easy task, but I was certainly proved wrong. The different authors are either:. If you would be so kind, I desperately hope that you would tell me which of these 3 possibilities stated above that carries the correct answer of the concepts. You have discovered that sometimes terminology is not universally agreed upon. I can give you my best assessment of what these terms mean; I hope it will be helpful. Grapevine refers to informal channels of communication.
Rumor is one type of statement that is communicated through the grapevine, and it is also one type of discussion that occurs on the grapevine. These rumor statements can circulate and recirculates as the group discusses Mrs. What are rumors? They are unverified statements in circulation. Now, both types of information rumors and non-rumors, such as news can circulate on the grapevine. You see that, yes? I can hear both an unverified rumor Beamster drives a sports car I think and verified news I read today in The Times that Clinton won the election.
However, in my opinion, most of the statements on a grapevine are unverified information statements. I base this on the grapevine studies.
When I read the studies by grapevine researchers, the statements they discuss are undoubtedly rumors. Flag vs. Forbear vs. Awesomely vs. Fat vs. Sonhood vs. Ricochet vs. Channel vs. Trending Comparisons. Mandate vs. Ivermectin vs. Skinwalker vs. Socialism vs. Man vs. Supersonic vs. Gazelle vs. Jem vs. Mouse vs. Lubuntu vs. You vs. Virtual vs.
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